WILSON sporting goods

“Bonded By Ball”

Basketball is more than a game. It’s a universal language. A canvas for commonality. One that unites. One that celebrates. One that inspires. It is an energy, a spirit, and a community.

Wilson commissioned our team to create this homage to NYC streetball culture. From Rucker Park to The Cage, our goal was to capture the real players and people that make up this culture. The brick buildings, bent rims, cracked asphalt, street ballers, old-timers, and young bucks coming up the ranks. From the initial concept to exporting the final deliverables, we had a blast collaborating with Wilson to bring this vision to life.

CREDITS

ClientWilson Sporting Goods
Production companYZion
directorGarrett Marks
PRODUCERDahlia Weidmann

DIRECTOR OF PHOTOGRAPHYGarrett Marks

16MM CinematographerJack Revell

Editor
Noah Kendal @ Forager
Sound Mix
Bobb Barito @ Forager
ColorMadison Dyer
MusicRed Licorice (Musicbed)

ROLE

Full Production
Strategy
Concept Development
Direction
Cinematography
Post Production