David donahue

“MAN ON THE MOVE”

Skyscrapers, city streets, airports, bars, hotels, bowling alleys and one baller house. Dallas, Texas set the stage for the short film we created for David Donahue, a top leading menswear brand in America.

(Filmed Pre-Covid.)

Production Process:

Pre-covid, Lodge 26 and David Donahaue brought us aboard to bring their idea to life. So we hit the ground running. Outlines, scripts, mood boards, storyboards and shot lists. We wanted this film to feel as if we were following the journey of this dress shirt. After scouring Dallas for the perfect locations, we locked our shooting spots. Shooting in the heart of Dallas’ downtown and DFW airport, we had to permit the streets and have parking available for our crew / trucks. Dallas is a big city, so we had to be very precise on exactly where we were shooting and when. We created a detailed shooting schedule to make sure we allocated enough time for transport, traffic, setting up, lighting, shooting and breaking down. We went through a casting audition, and found a great actor based out of New York to play our character. Last, but not least, we did a tech scout with our crew and agency to show our locations in person, block out our lighting and plan for any last minute equipment needs. And we were off to the races and ready to shoot! We had an incredible full two day shoot and achieved everything we set out to get. The client, agency and our team were very proud of what we captured and produced.