WILSON SPORTING GOODS
“Play For the Love”
Wilson has been the leader in sporting goods for the last 108 years. They have seen sport progress, evolve and impact the world. From Jack Kramer, Arnold Palmer, Billie Jean King, Michael Jordan, Joe Montana Mookie Betts, Serena Williams, Russell Wilson and Roger Federer...they represent the best of the best. This year marks a new chapter for Wilson as they launched their first ever sportswear collection. We partnered together with Basic Agency and Wilson for the last year and a half in spearheading the content creation for this new legacy of the brand.
CREDITS
ClienTWilson Sporting Goods
Agency
Basic
Production companYZion
directorGarrett Marks
Creative DirectorMatt Kipper
VP Strategy
Ryan Parkurst
Assoc. Strategy DirectorEmma Santangelo
CopywriterBrian Merrill
Associate Design DirectorEric Atwell
ROLE
Full Production
Strategy
Concept Development
Direction
Cinematography
Post Production
