WILSON SPORTING GOODS

BONDED BY BALL

Basketball is more than a game. It’s a universal language. A canvas for commonality. One that unites. One that celebrates. One that inspires. It is an energy, a spirit, and a community.

Wilson commissioned my team to create this homage to NYC streetball culture. From Rucker Park to The Cage, our goal was to capture the real players and people that make up this culture. The brick buildings, bent rims, cracked asphalt, street ballers, old-timers, and young bucks coming up the ranks. From the initial concept to exporting the final deliverables, I had a blast collaborating with Wilson to bring this vision to life.

Client
Wilson

Production Company
Zion

Director / DP
Garrett Marks

Creative Director
Garth Weber, Tim McCaffrey

Marketing Directors
Joey Nowak, Emily Gunn

Line Producer
Dahlia Weidmann

Editor
Noah Kendal @ Forager

Color
Madison Dyer

Sound Mix
Bobb Barito @ Forager

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New Era "Sidelines"

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Behind Greatness