WILSON SPORTING GOODS
ULTRA v4
World Tennis Champions Maria Sakkari, Ajla Tomljanovic and Borna Coric compete in this visually stunning spot for the Wilson Ultra v4 . Wilson commissioned me to direct and produce a campaign that showcased the power and beauty of this racquet. To symbolize beauty and power, we juxtaposed two environments that embodied these themes, the desert and the court. We strategically matched cut each player from the desert to the court with a mixture of slow-mo and real time to showcase these two-sided parallels.
Client
Wilson
Production Company
Zion
Director / Editor
Garrett Marks
Global Marketing Director
Katie Fetting
Creative Director
Garth Weber
Associate Creative Director
Tim McCaffrey
Associate Marketing Manager
Kristin Eggleston
Executive Producer
Dahlia Weidmann
Production Manager
Alexandra Reynolds
DIRECTOR OF PHOTOGRAPHY
Nic McLean
Color
Madison Dyer
Sound Mix
Bobb Barito
